These May 2019 branding ideas highlight the creative side of businesses and range from nostalgic branded pop-ups to unique logo redesigns. Regardless of the expansive variety of examples seen in this list, every one was implemented to enhance the consumer experience, or to boost engagement.Prime examples include the new cans introduced by Red Bull, which were designed to appeal to gamers as it features images of the Gamer Ninja. Moreover, Nutella created limited-edition jars that offer inspiring phrases.

These jars promote the brand's Nutella Makes you Happy campaign, which encourages consumers to nominate the person who makes their mornings better.Other brands are taking advantage of pop culture moments to entice consumers, much like the intricate Oreo Game of Thrones title sequence, in which the cookie brand leveraged the hype surrounding the new season to align its product with something just as exciting.

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GET 60+ FREETEMPLATES WHEN YOUDigital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors.Event planners are always looking for innovative ways to brand their event. At the same time and the age of paying for logos to be printed on a banner is no longer sufficient to warrant a investment from most sponsors. Digital branding options can be more flexible and customizable than other alternatives, which opens the door for creativity.such as logo placement on banners, signs, bunting, etc.

Can of course benefit from digital channels when attendees push pictures of these to the digital space where monitored engagement takes place. Offering your sponsors a package combining traditional and digital branding could be an attractive proposition. Cost of Digital vs Traditional BrandingThere are many different factors to consider when determining if digital or more traditional branding strategies are right for you, with cost being an X-factor. In some instances, the cost of custom designs and hiring in the screens to present your digital offer can be very costly. Extra landscaping tools cities skylines. However if the venue you are working at has the hardware you need and your designs are already complete, you could have a very low cost solution.Digital branding opportunities are not necessary more or less expensive than other alternatives but there are two ways they are always superior to the traditional. Digital Is More SustainableThere is no denying the environmental impact of large scale printing and throwaway branded objects.

If you visit exhibitions such as New York, IFA Berlin or you will see a unique and almost unfathomable volume of single use items for promotional purposes and that has to be contributing significantly to the elevation of landfills. While the use of power to supply some digital sponsorship opportunities isn’t exactly a neutral carbon footprint, many of the ideas have a lot less impact in terms of waste. Branding Backed By DataOne way digital branding opportunities will always have an advantage over traditional ways are increased ways to gather empirical data for sponsors. The ability to analyze actual impressions and (more importantly) brand engagement gives brands much more in return for their investment. Without strategy or digital opportunities, you are exclusively offering an antiquated vanity of displaying a logo, with no possibility of effective measurement. When you do that, you are no longer speaking the language of the modern marketer and you’re going to lose them.Here are 11 ideas for incorporating digital branding into your event.

Hashtag Strategiesprovide you the most value for sponsorship because they don’t cost a dime to create. While that’s true, you don’t own them exclusively and without an investment in time and resources, no one will know about them.

Still, strategies around hashtags should be an important first step when you are formulating the plans for your event.Official Event HashtagThe official event hashtag is where your attendees will gather online to discuss every aspect of their experiences before, during, and after the event. It is very difficult to incorporate a sponsor into the hashtag itself. It’s an enticing opportunity to be sure but it would more than likely result in a drop in overall engagement around the hashtag because of confusion. For your sponsors to get the most value from the official hashtag, they should be made aware of the hashtag as early as possible in order to include it in their messaging and to give them an opportunity to engage organically with attendees before, during and after the event.Event Specific HashtagNine times out of ten it doesn’t make sense for sponsors or trade show exhibitors to create a unique hashtag exclusively for their appearance at an event. If they have an ongoing campaign and participating in the event is part of that campaign, by all means they should use the hashtag they’ve been using.

The one time of out ten where creating and promoting a hashtag exclusively for an appearance at event is when a sponsor has an activity taking place for attendees that is so special that it is like an event within an event. Examples of this might be, guest appearance by a celebrity at the booth or sponsor area, or a give-away of an exclusive branded item. If what you are presenting is a significant enough of an occurrence that people will naturally want to have a conversation about, you might have a case to create a special hashtag. Social Media DisplaysOne of the most prominent examples of digital engagement during live events are social media walls. Often during events, eyeballs are locked on this area as it hopefully complements and adds to the overall experience. While anyone can contribute to the content on the screen, there are often static banners associated with the designs of these displays that allow a sponsor logo or tagline to be visible at all times.

This type of logo placement is more impactful than banner inclusion because it’s in a position adjacent to where attendees are anticipating value to be given. In addition to this type of sponsorship, many of the technologies that run these displays include the ability to integrate sponsor messages that either fit in seamlessly with the crowd-sourced content or pops a bit more by design.Youth Discoverability Summit by Fifth Element Group. Presenter Slide ThemeThis can be a controversial one and the disclaimer on this is that it requires your presenters to agree to the terms of your slide theme designs.

Make sure to be fully transparent and have a specific dialog about the inclusion of sponsors within content they create for your meeting or conference. Some presenters may have conflicting relationships or contracts of their own that prohibit them from this type of engagement. That being said, this is an undersold area, highly visible, and could provide a lot of sponsor value with strategy. While one sponsor logo included on all slides for a conference or meeting might be your strategy, this type of opportunity may produce better results through topic or message alignment between brands and presenters.Cleveland Magazine’s Ever After Bridal Show. Conference AppConference Apps are constant companions and attendees are often dependent on them during the days they are attending an event.